Alerics Milk Pop — Packaging 3D Rendering

Project at a glance
About Project
Ideation and Result
The ideation phase began with a broad range of sketches and mock-ups exploring different colour schemes, fonts and layouts. Early concepts included more conservative palettes and script fonts as well as bright, cartoony versions. Drawing on market insights that family‑oriented ice cream brands benefit from lively typography and bold hues, the team gradually refined the visuals toward a playful yet sophisticated aesthetic. The chosen design features a modern hand‑drawn logo and warm accent colours to evoke excitement. A compact box structure was developed to maximise shelf visibility without wasting material. The physical packaging faithfully reflects the digital concept, demonstrating that careful attention to colour, typography and form can translate into a cohesive and enticing product experience.